The most famous example might be the outcry around the conclusion of Mass Effect 3 in 2012, where the developers actually released a downloadable patch changing the conclusion of a franchise-sweeping narrative to placate vocal fans. Flawed as it was, that movement would serve as a precursor to more frequent attempts by organized fan communities trying to bring change in the game industry. The following piece, originally published in late 2009, looks back at that year's somewhat quixotic attempted boycott of Left 4 Dead 2-and how that effort eventually fell apart.